Vegetables and other plant-based meals are becoming more popular as a healthy source of vital minerals and nutrients. Families worldwide and in the United States gradually incorporate plant-based meals to stay healthy and lose weight. Amid this uprising, an increase in interest in plant-based meals is Amy’s Kitchen. The brand is at the front of a national movement pushing for the uptake of vegetarian and organic meals.
The company conducted a nationwide survey involving more than 2000 organic and vegetarian foods in the United States to understand the motivations behind the increase in seeking plant-based meals. The study established that over two-thirds of parents were intrigued with vegan foods and their benefits. Atomik Research performed an online survey that involved approximately 2000 adults, where half were parents of underage children (below 18 years old).
The study showed that 52% of the participants are curious about incorporating vegetarian diets in their meals. In addition, 56% of the participants are looking for shortcuts to organic and vegetarian-based meals. Furthermore, the survey found that about 69% of parents need help finding and incorporating plant-based meals.
The survey established that the main motivators for adopting a plant-based diet are:
- to protect the environment
- to improve their health and lifestyle
- preferred the taste
Research shows that approximately 32 million Americans have food allergies and sensitivities. Amy’s Kitchens have over 120 vegan and 100 gluten-free products that cater to the allergies and sensitivities of their clients. The products are distributed across different retailers in the United States.
Amy’s Kitchen is a family-owned business founded in 1987. It has grown exponentially in America with more than 43000 stores. The company was created to make enjoyable and easy-to-make organic food. In addition, it has more than 135 varieties of enjoyable organic packaged and frozen food with options across corn-free, tree nut-free, lactose-free, low in sodium, and Kosher DE.