The Kraft Group is a holding company that owns sports, media, hospitality, and entertainment businesses. In addition, the real estate investment trust operates as the parent company of the Kraft family’s holdings. Under the umbrella of The Kraft Group are many unique business ventures—each one with its own set of challenges and opportunities. Robert Kraft has led his family’s business for more than 25 years. Today, The Kraft Group has grown to be one of the largest private companies in New England, with annual revenues exceeding $5 billion. Here’s everything you need to know about Robert Kraft and his businesses.
The Kraft Group was officially established in 1989, when Robert Kraft and his two sons, Jonathan and Daniel, took ownership of the New England Patriots from former owner Billy Sullivan. At that time, the Patriots were a small business. Over the next 25 years, revenues grew exponentially as the team’s popularity soared. The Krafts eventually expanded the business to include other ventures outside of the Patriots.
One of the Kraft family’s first ventures was the New England Patriots. The team is one of the most popular franchises in professional football, thanks to the Krafts’ ability to find creative ways to grow the business and generate revenue. Over the last 25 years, The Kraft Group and the Patriots have developed into one of the most powerful NFL brands. The team plays home games at Gillette Stadium, which The Kraft Group owns. In addition, the Krafts have a knack for explosive marketing campaigns. Over the years, the Patriots have had some of the most creative marketing campaigns in the NFL, all of which have been designed to drive ticket sales and increase fan engagement. Visit this page for more information.
The Kraft Group is one of the largest private companies in New England and is one of the most successful NFL franchises. The Krafts have increased revenues at the Patriots, Revolution, and Gillette Stadium by investing heavily in marketing and branding campaigns. The team has also found new ways to grow the business by entering the esports industry. Robert Kraft’s ability to find creative ways to generate revenue has made the team one of the most profitable franchises in professional sports.
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