Ross Levinsohn, Sports Illustrated CEO
Ross Levinsohn has been at the helm of Sports Illustrated and is leading the iconic publication into its next evolution. From forming new platforms to leveraging media partners, he’s bringing a new focus to one of America’s oldest sports publications. He has helped to steer the iconic sports magazine through an exciting and challenging period, which has seen significant changes in the media landscape and rapid digital innovation.
Levinsohn as a Sports Illustrated CEO was hired to bring SI’s content into a more modern platform, and he has done just that by introducing the first-ever full digital magazine on the SI app and creating a personalized news experience for subscribers. He also rolled out an innovative virtual reality platform, allowing viewers to have a more immersive experience with their favorite sports content.
Levinsohn worked extensively during his tenure as CEO to bring cutting-edge digital technologies to the magazine. He oversaw the development of a new artificial intelligence-based content curation and classification platform, which has been well-received by readers. He also implemented methods for better tracking and analyzing user data, which offers further insight into how readers interact with SI’s content.
In addition to his efforts to modernize the magazine’s content, Levinsohn has been a strong advocate for diversity and inclusion. As CEO, he launched the Sports Illustrated Women’s Leadership program, which is dedicated to providing resources and guidance for female sports executives.
Under his leadership, SI has seen tremendous success in audience growth, revenue, and brand recognition. Levinsohn’s efforts to modernize the magazine and emphasize diversity have been widely praised by internal staff and external stakeholders. Most importantly, readers of Sports Illustrated now have access to a greater variety of content than ever before – something which will continue to be a great benefit as long as Levinsohn remains CEO.
Taking the reins as CEO of Sports Illustrated marks a significant milestone for Ross Levinsohn. With decades of experience and notable successes in previous executive roles, Levinsohn is undoubtedly an ideal candidate to lead the venerated magazine into its next era. Although the industry has changed drastically since its inception, Levinsohn looks to Sports Illustrated’s rich history while modernizing the iconic publication. It will be fascinating to watch his leadership unfold as he works towards reaching convergence with digital media while maintaining accurate to the magazine’s fundamentals.