Ross Levinsohn is a name that’s been making waves in the publishing world lately, especially in the sports journalism space. With a career that spans over two decades, Levinsohn has had a significant impact on the industry, and his latest role as Sports Illustrated CEO promises to bring even more changes and innovations to the table.
Levinsohn started his career in media as a newspaper reporter in California, where he quickly rose through the ranks to become an executive at CBS Sportsline. He then made a move to Fox Interactive Media, where he played a pivotal role in the launch of Fox Sports’ online platform. After several years at Fox, Levinsohn went on to hold high-level positions at Yahoo and Tribune Publishing, where he oversaw the Los Angeles Times and the Chicago Tribune.
In 2019, Levinsohn was appointed as Sports Illustrated CEO, a venerable publication that has been a staple of sports journalism since its inception in 1954. Since taking the helm, Levinsohn has been focused on modernizing the brand and bringing it into the digital age. He’s overseen a complete redesign of the magazine’s website and launched several new verticals focused on topics like gambling, esports, and sports betting.
Under Levinsohn’s leadership, Sports Illustrated has also expanded into new areas like live events and documentary filmmaking. The brand has partnered with major sports leagues like the NFL and NBA to produce original content, and its online video offerings have garnered millions of views.
Levinsohn’s vision for Sports Illustrated goes beyond just producing great content. He’s also focused on building a strong and sustainable business model that can weather the storms of the rapidly changing media landscape. This includes diversifying revenue streams, exploring new advertising models, and investing in cutting-edge technology.
Overall, it’s clear that Ross Levinsohn is a true visionary when it comes to sports media. His track record of success in the industry is impressive, and his bold ideas for the future of Sports Illustrated are sure to keep the publication relevant and engaging for years to come. As the publishing business continues to evolve, Levinsohn’s leadership will undoubtedly be a force for positive change and innovation.