Yanni Hufnagel founded the popular enhanced water brand called Lemon Perfect. His enhanced water enjoys a history of being a billion dollar brand. Hufnagel has been building the brand like an entrepreneur would, and the outcome has been very positive.
Yanni comes from a previous career as a college basketball coach. He spent several years trying to build the water product up, and the business course was somewhat painful, according to Yanni. But, he wanted to offer a better beverage to the people, one that tasted like no other, and it worked. Lemon Perfect is made with organic lemons and plant-based tastes of genuine sweeteners. Yanni Hufnagel has secured celebrity investors, including sports and other national celebrated figures.
Yanni Hufnagel came up with the name of the product, Lemon Perfect, and then rushed to hold the name by claiming it on godaddy.com. He then went to work trying to find the staff to make the product, and the team was hand-picked. At first, the lemon water was popular with athletes, and later it moved more into the mainstream by appealing to the general public. The water is very healthy, and it’s delicious. As of now, Lemon Perfect is available in seven flavors, and it contains no sugar and no sweeteners. The beverage contains electrolytes, and it’s full of vitamin C.
Yanni had some good fortune in the meteoric success of Lemon Perfect. A buyer stopped by at the Lemon Perfect booth and liked it. While Yanni put $50,000 of his own money in the early stages, the buyer brought himself and approximately 40 additional investors and counting.